How to use an e-book to promote a website and increase traffic
So you have found a niche, built a website and started generating some income from it. The question now is how can you boost sales? One way of course is social media, however with so many people using that method the social websites have become saturated with advertising. So what else? I would like to argue the case of the e-book.
Amazons kindle device is the most popular e-book reader on the planet and it is growing in popularity at a staggering rate. The annual sales for Kindle e-reader peaked in 2011 to roughly 13.44 million, followed by a decline in 2012 when the figure totalled an estimated 9.68 million. The sales in 2013 were more or less flat, which suggests that roughly 43.7 million Kindle devices had been cumulatively sold till the end of 2013. This is therefore a very under used, new industry that internet marketers and entrepreneurs alike can take advantage of.
How do you do it then?
The idea of back linking isn’t new but that’s exactly what I suggest you do. Put links to your websites at the back of the book to direct the reader to more of your quality content. This will drive more traffic to your website, increasing sales and ranking.
Ok but I cant write a book…
It doesn’t need to be an epic, it just has to be somewhere in the region of 20 pages (my aim). It could be a collection of your best posts, but into a more readable format for the ease of your customers. Selling a book at $1/2 a pop or even giving it away… doesn’t sound like a great idea but the boost in traffic to your website should see your ranking soar.
A great idea is to make a series of books in your chosen niche. For example the “For Dummies” series is factual and useful, you could emanate this in your own mini series, sectioning of your content into themes and the themes into the series.
Also kindle e-book writing is scalable so with say 100 books or so you could live quite happily off the profits of e-books.
So I would advise you to check out amazon kindle publishing and what you can do on it.
If you want more information I have a blog post with a product that teaches you how to make a business out of kindle e-books here
Or if you want to go straight to the product sell page its here
If you would like to know or have a question more please email me at firstname.lastname@example.org
Or drop a comment below any post and I will get back to you asap